CASE STUDIES

Real spend.
Real revenue.

$35K Spent → $785K Revenue (Clothing Brand)

Hyper-targeted audience research, tested creatives, and continuous optimization turned a $35,000 ad spend into $785,000 in revenue for an e-commerce clothing brand — sustained across thousands of purchases, not a single lucky month.

$785K

Revenue

2,080%

ROAS

$35K

Ad spend

Clothing Brand $5,000–$10,000 3–6 months

2,250% ROAS for a Beauty & Skincare Brand

$43,789.80 in Meta ad spend unlocked $985,950.85 in revenue for a beauty and skincare brand, through precision-targeted audiences, high-impact creative, and real-time optimization across Facebook & Instagram.

$985.9K

Revenue

2,250%

ROAS

$43.8K

Ad spend

Beauty & Skincare $10,000+ 3–6 months

$285K in Revenue for a Pet Store

A competitive niche with high acquisition costs. Strategic audience segmentation, tested ad copy, and a strong retargeting layer turned a $10,929.70 spend into $285,912.95 in revenue — a 26.2x return.

$285.9K

Revenue

26.2x

ROAS

$10.9K

Ad spend

Animals & Pets $10,000+ 6+ months

$607K in Sales for a Shopify Home Décor Brand

This USA-market Shopify store came to us with unprofitable ads and weak targeting. After a full audit of the account and conversion funnel, a rebuilt strategy — retargeting, lookalikes, conversion-optimized creative — turned $17.6K in spend into over $607K in sales.

$607K

Sales

34.5x

ROAS

$17.6K

Ad spend

Home Décor / Shopify $5,000–$10,000 1–3 months

$110K Clear Profit — a One-Year Workwear Campaign

Started in June 2021 with a $200/month test budget and 2 purchases — not a fast win. Traffic-building through the summer, then scaling into retargeting and lookalike audiences once ROAS crossed 1. By month twelve, consistent $2,500–$3,000 monthly budgets held a ~4.40x ROAS: 1,294 purchases, 56,812 clicks, and 7,631 add-to-carts for the year.

$110K

Clear profit

1,294

Purchases

4.40x

Avg. ROAS

Clothing Brand — Workwear $2,500–$5,000 6+ months

6,457 Leads for a Tax-Refund Campaign

Not every account is e-commerce. This Meta lead-gen campaign for a tax-refund service ran across 7 ad sets, generating 6,457 on-Facebook leads from $28,965.98 in spend — an average cost of $4.49 per lead, with individual ad sets as low as $4.05.

6,457

Leads

$4.49

Avg. cost/lead

$29K

Ad spend

Lead Generation Tax / Finance

Figures shown are as reported in Meta Ads Manager for each campaign at the time of reporting; results vary by account, product, and market and are not guaranteed.

Meta Ads E-Commerce Lead Generation Retargeting Creative Testing Audience Strategy Conversion Optimization

WHAT WE DO?

We manage ads
that pay for themselves.

We run Meta Ads campaigns end to end — audience research, creative direction, campaign structure, and daily optimization. The goal on every account is the same: get cost-per-result down and revenue up, then scale the budget only once the numbers hold.

That means A/B testing creative and copy, building out cold / lookalike / retargeting audience layers, and reviewing performance data often enough to catch a losing ad set before it burns budget.

KEY DELIVERABLES

Outputs you can count on.

Audience & Offer Audit

A review of your product, margins, and prior ad data (if any) to set a realistic target ROAS or cost-per-lead before spending a rupee.

Creative & Copy Testing

Multiple ad variants tested against each other on real spend, not guesswork — the losers get cut, the winners get budget.

Full-Funnel Campaign Structure

Cold prospecting, lookalike audiences, and retargeting set up as distinct campaigns so budget goes where it converts.

Reporting You Can Read

Spend, ROAS, cost-per-result, and revenue tracked and reported on a cadence you set — no vanity metrics.

WHAT'S INCLUDED

Everything in one place.

Dedicated media buyer
Weekly performance reports
Creative testing (multiple ad variants)
Full account ownership (yours to keep)

Retargeting & lookalike audience builds
Landing page / conversion funnel review
Monthly strategy call
No long-term lock-in

Ready to see what your account could do? Let's talk.

Start a Project

PROCESS

From Cold Start
To Scaled Budget

The workwear case study above took a year to reach a stable 4.40x ROAS. That pace is normal — here's the sequence.

Start a Project

//01

Audit & Test Budget

We start small and deliberate — a modest monthly budget aimed at building initial audience data and a first read on what converts.

//02

Build Traffic & Signal

Traffic and add-to-cart campaigns run to build the pixel data every later campaign — retargeting, lookalikes — depends on.

//03

Scale What Works

Once ROAS holds above 1 consistently, budget increases — deepening into retargeting and lookalike audiences.

//04

Hold & Optimize

At a stable, profitable budget, the work shifts to protecting that ROAS — creative refreshes, funnel fixes, ongoing testing.

FAQS

FAQs

It depends on whether the account has existing conversion data. Some accounts hit a profitable ROAS within weeks; others — like the workwear case study above — take months of testing before scaling. We'll give you an honest read after the initial audit, not a sales-friendly guess.

This varies by product price point and market, but most of our case studies started with test budgets around $200–$500/month before scaling. We'll size a budget to your margins during the audit rather than a one-size-fits-all number.

No — while most of our case studies are e-commerce ROAS campaigns, we also run lead-generation campaigns (the tax-refund case study above generated 6,457 leads). The channel is the same; the KPI we optimize for changes.

You do. Campaigns run inside your own Meta Business account so all data, pixel history, and audiences stay with your business, whether or not we continue managing it.

Reach out through the contact form below. We'll schedule a short call to review your product, margins, and any existing ad data, then come back with a realistic plan and budget.

How We Approach a Campaign

Real spend.
Real revenue.

$35K Spent → $785K Revenue (Clothing Brand)