Odd Theory Labs

Rethink. Build. Scale.

"We don't just run campaigns.
We build systems."

Intelligent Growth Systems.
Ahmedabad, Gujarat.

About Odd Theory Labs

The Orchestrator Model

SMART CURIOUS SLIGHTLY REBELLIOUS

Established October 2024. We operate as senior strategists providing oversight with a specialized contractor network for execution. We are your central command for growth.

Odd Theory Labs is one partner across your entire growth stack — from social media management to custom software and large-scale event execution.

The Growth Stack

One Partner. Full Stack.

Replacing disjointed freelancers with a centralized intelligence.

Creative
Strategy
Technology
Events
Odd Theory Labs Logo
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IG Pages
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Shopify
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Custom Web
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Govt Events
Five Verticals

Core
Services.

01

Creative & Content

Social media creatives, digital & print graphic design, video production (corporate films, reels), product & lifestyle photography, motion graphics, and copywriting.

Posts Reels Collateral
02

Strategy & Marketing

Brand & GTM strategy, full social media management, performance marketing (Meta, Google), A/B testing, funnel setup, and monthly performance dashboards.

03

Branding & Identity

Logo design and brand mark systems, comprehensive brand guidelines, packaging design, and extensive print materials from stationery to standees.

04

Tech & Development

Custom website development, Shopify store optimization, WordPress, CRM & ERP systems (BMS), App UI/UX, and our own SaaS product (Oplier).

05

Events & Execution

Full pipeline from concept & theme design, venue branding, stage & set design, to on-ground execution and logistics for corporate, product, and government events.

Digital Execution

Case
Studies.

Showcasing Social Media, Custom Web Development, and the Shopify Ecosystem.

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Execution Partner

THE
EVENTS
PIPELINE

Swipe or scroll to explore 7 high-profile government and institutional events.

Audience at an Event
Feb 17, 2026 • Gandhinagar

Manthan Baithak

National Govt Cooperative Sector

National-level conference chaired by Union Home Minister Amit Shah. Attended by CM Bhupendra Patel. Full execution coordination.

Tech Conference Placeholder
Feb 15, 2026 • Mahatma Mandir

CBDC Launch

Govt Innovation Launch

India's first digital currency PDS launch by Amit Shah. Included launch of Annapurti Grain ATM.

Festival Lights Placeholder
Dec '25 - Jan '26 • City-wide

Ahmedabad Shopping Fest

41-Day Mega Festival

Organised by AMC + Govt of Gujarat. 4 shopping districts, 16 hotspots. Theme: "Heritage and Vocal for Local".

Gala Dinner Placeholder
Jan 9, 2026 • Ahmedabad

IOA AGM & Gala

Indian Olympic Association

National sports body general meeting & relaunch of National Olympic Academy of India.

Startup Pitch Placeholder
Sep 23-24, 2025

Startup Conclave

State Government Innovation Event

Inaugurated by Amit Shah; 1,000+ startups, 5,000+ innovators. "Innovate, Elevate, Accelerate".

Dial 112 Placeholder
Additional Launches

Dial 112 Jan Rakshak

Launch of 500 GPS-enabled response vehicles under the Home Department.

VGRC Placeholder
Vibrant Gujarat

VGRC North Gujarat

First-ever Vibrant Gujarat Regional Conference. 7,100+ MoU signatories.

The Future

Products in Dev.

PRODUCT/01

BMS

Business Management System built on custom, proprietary architecture.

  • Covers CRM, extensive inventory & seamless operations
  • Fully tailored for high-growth SMEs
PRODUCT/02

OPLIER

Next-gen SaaS product targeting Indian businesses.

  • In active development
  • High scale architecture designed for SMEs
Our Clients

Brands We've Built For.

94 brands across 10+ industries

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