The short answer
Yes, for most businesses. Instagram helps people discover you. A website helps them choose you, and it is the only one of the two you own.
What a website does that Instagram cannot
- Shows up on Google. People searching "dentist in Naranpura" or "interior designer Ahmedabad" are shown websites and map listings.
- Gets recommended by AI. ChatGPT, Gemini and Perplexity answer questions from websites they can read. An Instagram grid gives them little to work with.
- Belongs to you. Accounts get hacked, restricted or buried by algorithm changes. Your domain stays yours.
- Answers questions properly. Services, prices, timings, location and FAQs in one place, instead of in 40 DMs.
- Builds trust with bigger clients. Companies check for a proper website before they sign anything.
How the two work together
Use Instagram for reach and personality. Put your website link in the bio, and make the website the place where people check details and send an enquiry.
What it costs
A custom-coded business website from Odd Theory Labs is ₹25,000 plus GST, including the first year of domain, hosting and maintenance, live in 7 days.
